VerticalResponse Recognize 500 Small Businesses for Outstanding Email Marketing Campaigns – Small Business Trends

San Francisco (PRESS RELEASE – April 21, 2011) – VerticalResponse, Inc., a leading self-service email marketing provider for small businesses, announced today the 500 small businesses who received the VerticalResponse 500 (VR500) award for email marketing excellence and high email engagement rates in the first quarter of 2011. Winners achieved open rates averaging above 20 percent, and click through rates averaging above 4 percent. To qualify for the awards, customers were required to send at least four email campaigns in the first quarter of 2011 to an opt-in list of 100-500 subscribers.

“Whether you’re connecting with a niche or looking to expand your audience, VerticalResponse is there to help small businesses deepen customer relationships and increase engagement,” said Janine Popick, CEO of VerticalResponse. “As a key part of any marketing program, creative and targeted email marketing campaigns deliver results quickly and cost-effectively. The VR500 winners are amazing small businesses that prove it everyday.”

Victorian Etc. Wins VR500 Award

People in our fast-paced, wired world welcome a site where they can escape into another era. Victorian Etc brings the history of the Victorian people, lifestyle, customs, and crafts to light. Visitors to the site immerse themselves in the ambiance of another time, place, and century.

“At Victorian Etc. Magazine, our VR500 Award means that by making waves in the vast ocean of the Internet, we are able to successfully identify, connect with and feed plenty of people who are hungry for knowledge about a gilded historical era,” said Victoria Otto, Editor, Victorian Etc. “VerticalResponse has allowed our online magazine to grow exponentially over our first year in business, and the user-friendly templates make it so easy to get your creative juices flowing.”

VerticalResponse will promote small business winners of the VR500 awards extensively through social media such as Twitter and Facebook. All winners receive an online badge to use on their website, blogs and Facebook pages.

About VerticalResponse

VerticalResponse, Inc. is a leading provider of self-service email marketing email marketing, online surveys and direct mail services empowering small businesses to easily create, manage and analyze their own direct marketing campaigns. VerticalResponse bundles email, online surveys and postcards to offer customers an integrated Web-based direct marketing solution that’s intuitive and affordable. VerticalResponse is headquartered in San Francisco, California.

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