Trend Micro Announces SafeSync for Business to Protect, Share and Sync Data – Small Business Trends

Cupertino, California (PRESS RELEASE – May 13, 2011) – Trend Micro Incorporated (TSE: 4704), a global leader in Internet content security, announced Trend Micro SafeSync for Business  to help even the smallest companies securely save, manage and access their digital files from anywhere at any time, while increasing productivity by enabling file sharing between co-workers and clients.

Using secure cloud-based technology, SafeSync for Business is designed to let users easily access and share all their data while ensuring that they are protected, saved and up to date across multiple computers and mobile devices via the innovative synchronization technology. SafeSync also keeps an additional, up to date, copy in the cloud that can be accessed from any web enabled device or used in case of hardware failure or loss. SafeSync eliminates the need to manually move files from one PC to another, which is not only time-consuming but more subject to data loss. The result is superior organization of data and the ability to quickly and easily share and backup digital files.

According to a recent Trend Micro survey, only 12 percent of small businesses are not using smartphones for business use, while 43 percent of businesses say at least one or more of their employees use tablets to access their IT systems. “We know that the majority of small business owners are juggling multiple devices and don’t have a server to help backup and protect their sensitive data,” said Dan Conlon, Engineering Director and Developer at Trend Micro. “We’re excited to be able to offer an affordable and easy-to-use solution to protect their files whether they’re in the office, at home or on the road that won’t slow them down.”

Product Features

With SafeSync for Business, users will receive continuous updates and improvements, and small businesses will be protected from data loss because SafeSync for Business can replace or complement existing back-up systems.

Companies can also collaborate internally or externally with shared folders. The sharing function allows employees to share their files with co-workers and clients anytime, anywhere. This not only improves employee productivity but also removes the need for expensive and complex on premise storage equipment, which may be a reason why some small businesses aren’t adopting servers. Trend Micro’s survey also found that 42 percent of businesses with three to 10 PCs say they have no file server at all.

SafeSync for Business features:

  • Secure Online data storage and back up with synchronization
  • Anytime, anywhere file accessing, editing, and organizing
  • Sharing files for team collaboration – File Server as a service
  • No file size limits and folder permissions
  • Multiple users per account – One license for the company
  • Continuous, automatic file synchronization – Does not slow down PC
  • Video and music streaming to compatible hand-held devices
  • Centralized management for administrator
  • Instant Secure link sharing with any third party – External file and folder sharing support
  • Deleted file recovery with unlimited versioning
  • Windows and Mac fully supported
  • iPhone/iPad and Android supported
  • Any web enabled device supported
  • Easy to set up and use
  • Access your latest data across all personal data devices

“Trend Micro’s SafeSync (for Business) allows our business to be more diverse and dynamic, sharing and protecting data,” said Robert Box of RadioWorks. “We can now enhance the business by getting full use of new generation computing, safe in the knowledge that there will never be that sinking feeling you associate with the words ‘I’ve lost my iPad.’”

Trend Micro’s survey also highlighted that almost half (45 percent) of small businesses have no formal backup methods for their devices. Trend Micro SafeSync for Business is designed to continuously secure user files, by syncing the changes users make across all their personal data access devices and cloud storage location.

Additional benefits for users of the service include easy data recovery, simple instant sharing, remote access from any web enabled device, security, and more. These features all enhance productivity, which is top of mind as results from the survey found that business owners feel that external sharing of data was considered the most important element for driving “more efficient business processes.”

U.S. pricing and availability

SafeSync for Business is available immediately in the U.S. and as well as all of Europe, Middle East and Africa with English, Spanish, Italian, French and German language versions being made available at launch. It will be available in Japan in Q3 of 2011. Pricing starts at $90.00 (euro 66.00, 56.00 pounds Sterling) per user (50GB), per year and adjusts downward with volume licensing.

About Trend Micro

Trend Micro Incorporated (TSE: 4704), a global cloud security leader, creates a world safe for exchanging digital information with its Internet content security and threat management solutions for businesses and consumers.  A pioneer in server security with over 20 years’ experience, we deliver top-ranked client, server and cloud-based security that fits our customers’ and partners’ needs, stops new threats faster, and protects data in physical, virtualized and cloud environments. Powered by the Trend Micro Smart Protection Network cloud security infrastructure, our industry-leading cloud-computing security technology, products and services stop threats where they emerge, on the Internet, and are supported by 1,000+ threat intelligence experts around the globe.

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