Social Network Exclusive To The Small and Micro Business Community Launches – Small Business Trends

COLUMBUS, Ohio (Press Release – Nov. 11, 2011) – The first-ever social network for small and micro businesses launched today. AboutOurWork aims to disrupt the social space, not just giving small business the ability to create a web presence, but to create meaningful connections with others in the community, then visually graph each businesses connection.

“Existing social media and networking outlets have ignored micro and small businesses in favor of brands, job seekers and consumers,” said AboutOurWork co-founder David Hunegnaw. “AboutOurWork provides the first social business network that let’s these businesses create a web presence and connect with one another.”

The visualization of a network – the AboutOurWork graph – is one of the tools that sets AboutOurWork apart from other ‘social media’ sites. The graph lets users navigate the small business network, showing them who they need to know and how to get to know them.

Once a Business Profile is created, AboutOurWork collects information about the type and depth of connection, and how often and how recently two businesses worked together. From there, a business can quickly analyze their connections and use the graph as a tool to build credibility and find the path to connect with other businesses. This forms more meaningful connections than found in existing tools and resources, and shortens the time to trust for new business partners.

“I’m especially excited for the opportunities AboutOurWork gives my company,” said Ryan Battles of Jovia Web Studios in Columbus, Ohio. “One of the biggest challenges I’ve faced is verifying the legitimacy of vendors and finding paths to connect with potential new customers. AboutOurWork does both for me.”

AboutOurWork is free and open to all small and micro business owners. Learn more at

For a one-minute video introduction visit

About AboutOurWork:

With six business exits between them, serial entrepreneurs Dave Hunegnaw and Brooke Paul were frustrated by the lack of options to collaborate with other small businesses. They had enough friends; they wanted b2b connections. So, in 2011 they started, the first-ever social networking site for small businesses that also visualizes networks to make connecting easier. Learn more at

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