ReachMail Launches Encryption Service to Enhance Email List Management – Small Business Trends

Chicago, Illinois (PRESS RELEASE – April 2, 2011) – ReachMail, a Chicago-based email marketing service provider, has announced its new offering, which pairs ReachMail’s existing email list management features with MD5, a list-encryption feature that suppresses unwanted email addresses. By incorporating MD5 into its offering, ReachMail clients are able to share suppression lists without risk of information theft.

Companies sending email marketing messages with special purchase offers to their subscriber base may want to avoid individuals who could make the transaction difficult, such as those with bad credit. Using MD5, these businesses can reach only their target subscribers, and do so confidentially – honoring privacy policies and internal data security policies.

MD5, the accepted industry standard in a variety of security applications, handles very large lists while sustaining mailing performance. Essentially, MD5 shares the essential information from different contact lists without disclosing the information to the user.

MD5 is also a key element in preventing duplicate sending, as it allows marketing partners to combine their email lists effectively and confidentially. Any ReachMail list can be exported and used as an MD5 suppression list.

“We are constantly helping marketers target the right people for their message, so this is a natural fit for ReachMail,” said John Murphy, President of ReachMail. “Incorporating MD5 into ReachMail’s services lets us continue to provide the quality service our clients expect while keeping data security a top priority.”

About ReachMail

ReachMail provides a powerful, web-based method of creating, deploying and measuring email marketing campaigns. ReachMail leads the industry in email deliverability by including all deliverability tools with every ReachMail account at no extra charge. ReachMail customers enjoy the benefits of their own custom IP address, deliverability monitoring, blacklist alerts and whitelisting with all major ISPs.

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