Infratel and SugarCRM Partner to Deliver Integrated Contact Solution to SMBs – Small Business Trends

San Francisco (PRESS RELEASE – April 6, 2011) – SUGARCON — Infratel, a leading provider of call center products and services, and SugarCRM, the world’s fastest growing customer relationship management (CRM) company, announced a partnership that will enable small and mid-size businesses (SMBs) to quickly and affordably add powerful telephony solutions to their CRM platform.

“This partnership is great news for SMBs that, in the past, may have lacked the budgets to compete with larger companies that have access to expensive enterprise solutions,” said Infratel General Manager Jim Southwell. “Our two companies are creating a level playing field by providing SMBs more affordable access to best in class CRM tools.”

In addition to its traditional call center platform, Infratel has plans for full social media integration in the year ahead that enables agents to recognize user trends and sentiments. This added layer of information will ultimately give agents the tools they need to circumvent problems and reward brand loyalty.

“Businesses simply need to connect and engage with their customers regardless of their size or level of resources,” said Clint Oram, co-founder and CTO of SugarCRM. “Partnering with Infratel allows our companies to provide a best-in-class, complete contact center and CRM solution to an extremely large set of businesses which were previously locked-out of this type of robust functionality due to cost or complexity concerns.”

About SugarCRM

SugarCRM makes CRM Simple. As the world’s fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than seven million times and currently serve over 700,000 end users in 80 languages. Over 7,000 customers have chosen SugarCRM’s On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise.

About Infratel

Infratel was founded in 1999 by managers and engineers from Genesys Labs (now an Alcatel-Lucent company) who had witnessed, firsthand, the challenges small- to mid-sized companies face with shrinking budgets and increasing demands. From its inception, Infratel’s goal has been to offer a world-class suite of contact center and interaction solutions designed primarily for small- and medium-sized businesses.

The company’s flagship product, Infra Call Center, is a pure SIP-based application built on Microsoft Windows Server. Its corporate telephony solution, Infra CommSuite, is one of only a few Microsoft Windows Server-based IP PBX solutions available. Both were developed to help executives, IT departments and call center managers to truly do more with less through innovative technology. Worldwide, Infratel has more than 700 customers and 10,000 users.

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