Influencer Marketing Is A Kick Butt Way To Advertise

Influencer Marketing Is A Kick Butt Way To Advertise


Published: Mar 26, 2015
by Lauren Jung
In Marketing Tips
6



Influencer Marketing



The rules of marketing are changing every day, but there’s one thing that remains constant: content marketing is king. It’s one of the most effective ways to attract, inspire, and nurture customers of all kinds. But the digital sphere is a noisy place to be. With so many resources available online, customers are turning to those they trust to find new ideas, uncover trends, and ultimately make purchasing decisions.

Those trusted people are what we call influencers: peers, bloggers, subject matter experts, thoughts leaders. And their opinions matter the most. After all, receiving advice from someone you trust is far more genuine and authentic than when it comes from a brand.

Brands have clued into this and see value beyond the trust factor: an increase in sales, visibility, customer retention, shareable UGC content, growth on social media channels, vitality and so much more.

Read on to find out why influencer marketing is a kick-butt way to advertise and is the new king of content.

influencer marketing infographic

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Image via The Shelf



Kickboxing Photo via Shutterstock




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Lauren Jung

Lauren is Co-Founder of TheShelf.com, an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. They currently serve businesses in the fashion, beauty, lifestyle, travel, food and family space.



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