Google Home Services Expand Ad Program

Google Home Services Expand Ad Program

Published: May 9, 2016
Last Updated: Jun 7, 2016
by Jonha Richman
In Technology Trends

After Google’s phenomenal success in connecting home services owners to local residents in the San Francisco Bay Area last year, the search engine giant has now taken a new step in the direction that includes Electricians and HVAC Services.

Google Home Services Expand

In 2015, Google launched a new format for their Home Service Ads (HSAs) wherein users in a matter of minutes were able to locate local home services professionals like plumbers, locksmiths and home cleaners by just keying in their zip codes on Google. Users were just required to enter their ZIP codes along with the type of service they needed and Google would pull up a list of local service providers. As an addition to this format, Google has now added two more services to its portfolio — Electricians and HVAC Services.

With initiatives like this one, Google offers small business owners an opportunity to connect with potential customers. Keeping its success in mind, Google is now actively considering expanding the availability of this experience to residents and business owners in Sacramento, California. Additionally, the Google Home Services Ads features only background checked and insured service providers to ensure the safety of the users. Upon completion of the job, Google also sends an email out to each user to rate and review the business. This internal feedback mechanism helps Google to evaluate these qualified professionals, and ensure that they are meeting the standards to stay within the program. In case of negative feedback, it is likely the professional may be disqualified, suspended or even terminated from the home services ads program. This feedback system would eventually reduce the amount of poorly executed work being performed. For reputable, established companies and franchises, this is great news.

Recently, many well-known companies have come forward to tap the potentially lucrative home services market. In early 2015, Amazon launched its own listing service for all sorts of home chores in more than 25 cities nationwide.

Google Home Services Support Small Business

This is a huge opportunity for small business owners as they can now focus on customer experience, given that the Google service will pull from the list based on customer reviews. If this initiative by Google scales, many service-based businesses like carpet-cleaning, roofing, painting and others may follow suit in the program. And if Google’s technology and massive reach is to be acknowledged, then the new featture will definitely be a game changer small home service business owners.

Google Photo via Shutterstock

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Jonha Richman

Jonha Richman is a Staff Writer for Small Business Trends covering apps, ecommerce and new business models. Jonha invests through her private investment fund, JJ Richman. The firm’s latest investments have been focused on real estate, equities, bonds, commodities, emerging technologies (such as AI, big data) and various other globally diversified assets.

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