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The $15 billion wine industry is a very lucrative one, which is now growing even more because of the increasing number of middle class in developing countries around the world. This fact obviously hasn’t escaped the notice of online commerce sites, and as one of the leading companies in the sector, eBay has launched ebay Wine to capitalize on this growth.
In its press release, the company says eBay Wine will be an online destination for wine-enthusiasts and experts so they can browse everyday wines, as well as rare and collectible vintages. The new service also offers an opportunity for wine sellers of all kinds to reach customers via one of the largest ecommerce platforms in the world.
Red or White? eBay Wine Open For Business
The service already has more than 10,000 bottles of wine available for sale with prices ranging from the low teens, to a 1812 Chateau Lafite 1812 1er Grand Cru Classe Paulliac for a mere 39,999 pounds or around $57,915, depending on the exchange rate.
The eBay Wine service is easy to navigate with wines categorized according to type, region and vintage. Once you select red, white, champagne, sparkling or other wines, you can further refine your search parameters according to price, condition, item location and more.
After you buy the wine, you will need the right accouterments to help you enjoy and preserve your purchase. You can do so by getting aerators, fridges and cellars, racks and bottle holders, bottle stoppers and corks, glasses and more from the same service.
Whether you are a seasoned connoisseur or just starting to appreciate wines, it can be a bit intimidating. eBay is making the expertise, guides and tips of lifestyle guru Maureen Petrosky and sommelier/winemaker André Hueston Mack available as part of this services so you can better appreciate what you are buying as well as the emerging trends in the industry.
The company is providing these extras in order to compete in the very young ecommerce market for wine. These additional services will be a differentiator customers can appreciate as they delve deeper into the world of wine.
Wine Online an Up and Coming Trend
As reported on Forbes, a survey by Nielsen’s Retail Consulting and Analytics Group in June 2015 revealed only five percent of consumers intend to buy wine online in the next six months. That is very low compared to other ecommerce segments, but also highlights the potential for growth.
The new service is a collaboration with Drync, a mobile app platform for wine, which will deliver a wider selection of wines through its retail network for eBay. With this partnership, eBay looks to catch up and surpass the established market Amazon has in this market. It looks to do that with better inventory, select collections that have been curated to address rare vintages, and an auction format the company is famous for.
The fast adoption of the service by the wine enthusiasts highlights the power of eBay when it decides to enter a new market. There are very few companies that can immediately draw the attention eBay can, and the new eBay Wine service proves that point.