Crash Course In Web Marketing, Search Engine Optimization For WNY Business Owners; Including Google Places Rep – Small Business Trends

ELLICOTTVILLE, N.Y. (Press Release – Sept. 14, 2011) – Some of the nation’s leading online marketing experts will be in Ellicottville this fall to offer an intensive crash course in Internet marketing. And thanks to the world’s most popular search engine, 25 area college students will get to attend for free.

Google has signed on as a presenting sponsor for’s “Local University” seminars — identical four-hour morning and afternoon sessions — at the Holiday Valley Resort on Tuesday, Nov. 1. This will be the 11th Local University event has hosted across the nation since February 2010.

Google’s sponsorship has allowed GetListed to offer 25 free seminar tickets for area college students. Students or college faculty members can inquire about the tickets by emailing [email protected]

The event is designed to show Western New Yorkers, especially small businesses, how to navigate the endless possibilities for marketing on the web, with an emphasis on local discovery.

“The course will show local businesses how to get found by Internet users, both local and worldwide,” said Mike Blumenthal, an Olean-based web design and search consultant.

“For Google to support our event, especially for the benefit of area college students, is a terrific added bonus.”

Community Bank, N.A., Cattaraugus County Industrial Development Agency, Cattaraugus County Economic Development Team, Olean Area Federal Credit Union, MetroWNY and Holiday Valley have already signed on as corporate sponsors, and several area chambers of commerce have partnered with event organizers to promote the event to their members, including Hamburg, Ellicottville, Olean, Wellsville, Niagara Frontier Tourism Task Force, Chautauqua County, Seneca Salamanca, West Seneca, South Buffalo, Bradford (Pa.) and Warren (Pa.).

Presenters include Blumenthal; co-founder David Mihm, a Portland, Ore.-based search engine consultant; Mary Bowling, a search engine specialist and corporate trainer since 2003; Matt McGee, executive news editor for Search Engine Land and an independent online consultant specializing in small businesses; Ed Reese, a Spokane, Wash.-based Internet marketing consultant specializing in organic SEO, local search and analytics; and Cecelia Stewart of Google Places, who works on product marketing for Google’s local products.

The seminar costs $129. Early bird and special chamber discount codes are available for members of the sponsoring chambers. Registration for the course is available at Space is limited.

Blumenthal stressed, “As a purely educational event, no sales pitches will be made” at any time during this seminar.

“We’ve seen too many people being taken advantage of by people who are making outrageous promises about search engine optimization (SEO),” Blumenthal said. “This is strictly informational, but so valuable to business owners trying to navigate this massive thing called the Internet. These are some of the leading people in the SEO world who will be speaking. We’ve had people come from Japan to attend this seminar.”

In addition to the seminar, the Local University “faculty” will be offering free website reviews for attendees in an adjacent room at the Holiday Valley Resort from 8:30 a.m. to 1 p.m. and from 1:30 to 6 p.m. Slots are available on first-come, first-served basis in 15-minute intervals. Send an email to [email protected] with a preferred time for a consultation.

Ten percent of all profits from the event will be donated to a charity in Western New York.

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