B2B Guide to Social Media Launches Comprehensive Social Statistics Resource – Small Business Trends

(PRESS RELEASE – April 26, 2011) – A comprehensive collection of statistics on social media usage has been launched recently on the B2B Guide to Social Media blog. Consisting of over 420 statistics broken down by category, ordered by date and hyperlinked to their sources, the Social Statistics resource was built to act as a single hub of social media data on the web. Crucially, this information will be updated every Friday, to include social media statistics published in the previous week.

Heather Baker, editor of the B2B Guide to Social Media and MD of B2B PR and social media consultancy, TopLine Communications, comments:

“We set up the B2B guide to address the growing need for clear, practical advice on how to use social media in a B2B context. There are too many self-proclaimed social media experts out there providing sub-standard advice and services to organizations. The blog is designed to combat this by talking at the how-to level to be accessible to anyone in business. It covers everything from introductions to social networks to ideas and suggestions on promoting your company blog and using LinkedIn to win new business.

“We started collecting social statistics at the beginning of the year when we realized the enormous amount of data on social media on the web that was simply asking to be organized. We intend to keep it current and relevant and would welcome feedback from our readers.”

About the B2B Guide to Social Media

The B2B Guide to Social Media is a blog created and edited by Heather Baker, Director of PR at TopLine Communications. The guide is an essential ‘how to’ for marketers and organizations seeking clarification on how key social media platforms can be used to reach business audiences. In addition, the guide provides a broad overview of the numerous social media tools that determine presence, quantify reach and integrate the results of any campaign. Recognizing a need to use social media is the first step: The B2B Guide to Social Media provides vital information for those seeking to determine the merits of specific platforms and ultimately the most appropriate ways to target their efforts.

About TopLine Communications

TopLine Communications is an award-nominated PR agency that aims to create opinion leaders, ensuring clients’ messages reach their target audiences via the appropriate media channels. Working closely with journalists in the broadcast, print and online media, incorporating social media campaigning, TopLine generates headlines that impact on its clients’ profitability.

TopLine is a media-led agency, drawing on the advice of a network of experienced, national, print and broadcast journalists from the early stages of each campaign. The result is that our clients’ messages are communicated to a receptive media audience.


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